The Keys to a 6-figure Income
Face it: we live in an increasingly ADHD ‘always-on, always-connected’, multi-media, multi-screen, visual world.
We have less & less time to grab someone’s attention.
This makes images absolutely crucial. More so than video, more so than a great headline, more so than anything else.
Images attract attention, stand out from text; they hit that critical “subconscious second” where the all-important choice is made: check “it” out further, or move on.
No one likes to lose money, but watching tens of thousands of dollars dissipate just as you’re putting it in your wallet – now that’s a whole new experience in pain!
In mid-2012, my partner watched $60,000 literally evaporate overnight.
One of his websites sold at auction for $78,000. The money was literally ‘in the bank’ – put into escrow by the buyer during a brief 3-day ‘inspection period’ whereby the buyer gets to verify receipt of their purchase.
On Day 2, one day before the sale was consummated and the money was to be released, the “unthinkable” happened: the site was hacked.
As part of our live internet marketing training course, we recently began a case study to illustrate a business model we were discussing.
The model happened to be lead generation, one of the most lucrative businesses; the particular model we discussed is ideally suited for beginners as well as experts, and requires little or no investment.
The basic premise of “lead-gen” as a make-money business model is to generate qualified leads in a competitive high-dollar niche, then sell them to those businesses eager to buy them.
It’s a great model on many levels:
If you’re a regular reader or a member of our forum, you know where we stand on “easy money”, “sure things”, or “Magic Bullets” – no such thing.
But you’ve probably also heard me go on about the level of opportunity available to all, and the near-certainty with which a committed individual can achieve success online.
Today we get to turn that talk into a tangible, actionable Treasure Map with the public release of “My $100k Blueprints!”
As far as making money online goes, it is certainly one of the best things we’ve produced. To paraphrase a pre-release customer, “…if you can’t make money with this, you might as well just go home”.
Reference $100k Blueprint
(NOTE: We just released “Linking 2.0″ to customers only; it will be available to all next week).
Tax time is never fun, but this year it’s a boon – for you!
If you’ve been generating any income online, you know that come the end of the year, with tax time right around the corner, all those little slips start showing up in the mail: your “1099” and other income declaration forms listing every payment, commission, and bonus you’ve received over the year, so that you can make sure you pay your fair share of taxes.
I won’t go into my personal thoughts on Death & Taxes, or what the IRS has done for me, but I will tell you what they’ve done for you…
How do you come up with opportunities to pursue?
It used to be that our internet marketing efforts revolved around keyword opportunities: we would use keyword research tools to uncover and evaluate ‘underleveraged’ keywords and phrases – the ole “high volume, low competition” mantra.
We did this for a number of reasons, some of which are still appropriate. Search volume, for instance, is still a good indicator of size and potential interest. But the rationale behind the “high search volume, low (easy) competition” tactic for niche or topic selection, and for keyword targeting, no longer holds.
I’m a big fan of LinkedIn – and if you are or have a business, you should be too.
(As an aside, I’m putting the ‘finishing touches’ on a new course about LinkedIn: how to leverage this social networking site for your business, including a wealth of tips, ‘secrets’, best practices, etc. The course should be available within the next few weeks.)
But for all it’s goodness, they’ve went and scuttled what could have been a terrific boon for businesses: LinkedIn Answers. Think “Yahoo Answers” for the business world.
Top Productivity Tip
I’m the Poster Child for ‘Having-Too-Much-On-Your-Plate”, even getting grief from my team about it.
But what’s wrong with having too much on your plate, anyway?
What’s wrong is, you miss things, forget things, piss people off, miss opportunities, and in general are simply not as productive as you could be.
And if there’s one thing I’ve learned from running a business for nearly 8 years, it’s the necessity for productivity, and, dare I say it – organization!
Whether we’re blogging about our business, or our business is our blog, we want our messages to find the right audience.
But what happens then? Increasing competition and shrinking attention spans requires that we grab our visitor’s attention quickly, and hold it.
As internet marketers, “standing out” is something we need to be able to do on a routine basis; not just as in “standing out from the crowd”, but finding ways to get attention, direct attention, and hold attention. For example, getting visitors to ‘share’ (like, tweet, etc.) our posts & articles, or getting our opt-in boxes to stand out, etc.
Through the years that I’ve been training & supporting internet marketers, one of the most consistent ‘obstacles’ I hear people struggling to overcome is copy writing, or more specifically, headlines, titles, and sales copy.
This ‘lack’ has been a constant boon for those able and comfortable producing “copy for hire”, and for good reason.
Whatever business model you’re pursuing – website models like those from A100k, hot-topic-of-the-day Lead-Generation, or almost anything else, you need great headlines. More than anything else, your headline is what will dictate your success in terms of grabbing readers, pulling ad clicks, etc. In some cases, it can mean the difference between profit & loss. In fact, having a great headline is so important for Lead-Gen and any other PPC efforts that it warrants split-testing just for that element alone!
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