On March 19th, blog syndication link network “Build My Rank” (BMR) saw most of it’s vast private blog network de-indexed by Google. The following day they announced their closing with a blog post entitled “It’s Been a Great Run!!“. While disconcerting in it’s sudden finality, it comes as no surprise – I’ve been predicting this for almost 6 months. With forewarning comes preparedness.
BMR is not the only private link network to have sites deindexed; we’ve seen an increase of instances in recent months.
But given it’s positioning within the industry, and the near-complete wholesale de-indexing of it’s network, their demise will be used to mark the ‘beginning of the end’ for these publicly marketed private syndication networks.
In actuality, it was Google’s Caffeine update that spelled doom for these networks, and the subsequent release of the Panda update that sealed their fate.
The bane of Google’s search index and database is rank manipulation – trying to influence ranking by manipulating the link graph and ranking signals. Private blog networks are one of the most visible and pervasive ‘rank manipulation’ methods in widespread use. Should it surprise anyone that Google is aggressively pursuing them?
Just days ago on Twitter, in a response to SEO expert and self-proclaimed “White Hat Black Belt” Dan Thies, Webspam-meister Matt Cutts said as much. Referring to a post about Google’s partial de-indexing of content syndication network ALN, Cutts said “Good to see that it’s on peoples’ radar that they’re on our radar.”
I’ve been saying for quite some time, it isn’t terribly hard for Google to discern these networks. With the benefits of billions of backlink profiles to analyze, matching even partial footprint patterns to ‘uncover’ these networks isn’t difficult. And as a domain registrar, Google can match registration information and contact details to new TLD domain naming patterns and frequency, etc.
And all that aside, what stops Google from visiting the same forums and reading the same advertisements that internet marketers do, and subscribing themselves? Create enough accounts and publish enough identifiable posts, and you literally map out the network.
It’s an unfortunate reality, but many IM’ers are now faced with an almost-instant disappearance of their rankings, and with it their revenues. There will be many for whom BMR is essentially their entire backlink profile; with most or all incoming links de-valued to zero due to de-indexing, most if not all rankings disappear. And that doesn’t even take into account possible penalties levied against the sites that used BMR themselves.
Build My Rank isn’t the only content syndication network with these problems. SEOLinkmonster, with it’s pedigree from high-IM-profile owners Brad & Matt Callen and Dori Friend, saw a chunk of it’s brand-spanking-new, ‘doing-everything-right’ link network deindexed just weeks in to a high-visibility mega-launch.
For those internet marketers using networks other than BuildMyRank, there must be a sense of impending doom. But let’s be honest: if making money online was as ‘simple’ as building a site and paying for a backlink network subscription, there would be a lot more ‘successes’ and far fewer ‘failures’ than there are.
Fortunately, ranking and IM success aren’t dependent on blog networks. In fact, our recently-launched Live Training & Coaching membership, “$100k Results!“, focuses on just that: achieving results, and success, with better and more sustainable “Internet Marketing 2.0″ tactics and strategies (our next Live Training session is scheduled for tonight, and has already been re-worked to address the BMR closing and provide alternative linking strategies).
While unfortunate for those caught in it’s demise, it’s something of a windfall for us: though a couple of weeks away, our soon-to-be-released “Ranking Blueprint” address that directly: how to rank effectively in this new, post-Panda “2.0″ world – all about Panda, how ranking really works, how to correctly optimize pages & sites, and how to do effective, sustainable backlinking.
Look for some tips, tactics, and strategies here in my next post!