Version 3 of our flagship course, “Adsense $100k Blueprint“, has been a long time coming. Actually, it’s been a much shorter interval then it was between Version 1 and Version 2, which was almost exactly a year to the day, but we’ve been “pre-announcing” it for some time now.
But the wait is nearly over; very soon, we’ll be releasing Version 3. It will first go out as a free upgrade to all prior A100k customers, following our policy that all courses carry free lifetime upgrades. Once it’s been made available to existing customers, then it will be made available for sale to the ‘general public’.
(The first section of “V3″ has been ‘leaked’ – here is a link to download it: http://t.co/JRXfjhv2)
The new version represents a radical departure, for the course, and for our company. Because so much has changed in Internet Marketing, the ways of making money online look very different today. What follows, reprinted from the new version, will help to explain these changes, and how they’ve impacted the course and out company.
“Adsense $100k Blueprint”, or ‘A100k’, has been around a while now. In fact, it’s really quite old in Internet years!
(“Internet years” are like ‘dog years’ – except instead of 7 years for every 1 ‘normal’ year, it’s more like 20 to 1).
Why are we bragging? Isn’t “old” in Internet Marketing parlance a ‘kiss-of-death’? After all, blinking text on a web page is “old”, but no one is bragging about using it!
Sure enough, in that context it isn’t a very good thing. But in this case, it is. Let me explain:
The Internet Marketing industry has always been one of rapid, massive change – new technologies, new strategies, etc. What worked yesterday may very well not work tomorrow – and certainly not next year, unless… it is able to adapt.
‘A100k’ was initially released in 2010 (that would be “The Year 2000” in dog years, or “the sixties” in Internet years).
It was based on our own strategy for building Adsense sites, a strategy that had taken over a year to develop. Starting from ‘scratch’ – throwing out “conventional wisdom” – and figuring things out for ourselves, we proceeded to test everything we could, tweaking as we went along, optimizing ad configurations & placements, page layouts, improving Click-Through Rates (‘CTR’), etc.
We applied the same process and efforts to niche selection, keyword development, competition analysis – everything.
Over time, we were able to achieve some extraordinary results, and repeat them. Over & over.
The key phrase there is ‘repeat’. Having developed a ‘system’, we were able to repeat our efforts, and see similar results.
This was our “Blueprint”, and it worked.
Much like the ‘Blueprint’ for a house: a builder should expect the same result each time they build using the same Blueprint.
Unless… the conditions change. If I try to build my 3-story house according to my Blueprint, but now instead of hard-packed earth, I find I’m building on sand, my house isn’t going to ‘perform’ the same. My last house may have stood firm, but now that I’m building on sand, I find it’s sagging, sinking down…
…and this is what happened. The conditions changed. And changed again.
The conditions for ranking changed. The conditions for content changed. The conditions for program compliance changed.
But each time they changed, we were able to make commensurate changes in the Blueprint.
At least up until recently.
By mid-2011, we had released ‘A100k’ Version 2, including many minor changes in the interim, but saw that ‘conditions’ were changing in a much more profound way.
Which is to say, Google unleashed Panda, then Penguin, with some major algorithm changes in the mix.
Panda and Penguin were true game-changers, not just for Adsense, but for Internet Marketing as a whole.
Suddenly, ‘conditions’ changed in massive, instantaneous ways. The incremental changes to ‘conditions’ we’d been accustomed to, and which could be addressed through similar incremental changes to tactics, were swept aside by huge ‘re-configurations’ in the landscape.
And those ‘re-configurations’ – Panda and Penguin – required a complete ‘re-thinking’ of our Blueprint.
But that was just as well; here is why:
A New World Order
The changes emanating from Google were destined to happen sooner or later. Internet marketers had “poisoned the well” so-to-speak, reaching such epidemic proportions that it actually interfered with the ability to do searches and find information.
But that’s only half the story.
While this was happening, the Internet was undergoing it’s biggest, most far-reaching change since it began: the era of Mobile connectivity and the Social Web arrived, seemingly overnight.
And that REALLY changed everything! Internet usage, behavior, and expectations all changed. The way people got online, the reasons for getting online, and their behaviors have all changed profoundly.
As such, some of the thinking behind where, how, and why we build Adsense sites needed to change.
That’s a good thing!
Beyond The ‘Blueprint’
‘A100k’ Version 1 and Version 2 revolved around a very specific model, the ‘informational micro-niche’ sites that were built from a keyword phrase group, with a very specific strategy designed to target each keyword phrase individually, with a page devoted to each, and traffic generation focused on getting those pages ranked by accumulating backlinks.
‘A100k’ has been extremely successful – beyond our greatest expectations. Most of that is because we decided early on to pursue a strategy of developing only long-term, sustainable business models.
The original ‘Blueprint’ was based entirely on what we did for our own IM business. But it wasn’t – and isn’t – the only thing we do for our IM business. As time went by, we found we were doing more and more sites ‘outside’ that original model.
And as time by, we also found that more and more of our customers were looking to do different things. In some cases, people applied the ‘A100k’ model to efforts other than Adsense. In other cases, we found people applying parts of ‘A100k’ to different types of Adsense sites.
And so we decided to ‘expand’ the Blueprint, just as we had expanded our own business, and try to provide the wider range of tactics & strategies we had found successful for us, so that you, the customer, could benefit from them as well.
Which brings us here, to the present, and “Adsense $100k Blueprint” Version 3!
‘V3′ has two main thrusts: how to build effective Adsense sites, and how to get those sites to perform well.
NOTE: If you haven’t purchased “Adsense $100k Blueprint” yet, you can get it here: http://www.Adsense100kBlueprint.com