Stepping Into Google’s Mindset: Creating Effective Websites

Though there are numerous ways to make money online without having your own website, most internet marketing business models revolve around building one or more sites. And for most purposes, many of the objectives are the same: traffic & conversions. But as with so many things, it’s often the details that make the difference between success and failure.

In this new “Internet Marketing 2.0″ world, we’re seeing more critical and more frequent changes in how sites are ranked, how and where traffic is generated,  and the viability & success of monetization methods.

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Keyword Ranking – What Doesn’t Work, What Does, and How To Do It

keyword rankingFor as long as Google has been around, marketers and webmasters have been trying to rank for specific keywords. Before Google, most search engines mixed ‘real’ (organic) and ‘sponsored’ (paid) results, and it was easier to rank by simply buying a position. Regardless, the available traffic – the number of searches and amount of commerce – was still relatively low.

Once we reached the point where significant sums could be made by targeting individual keywords & phrases, the ‘game’ was on. In the “early days”, when the sophistication of search was considerably lower, it was possible to gain top rankings through simple tactics such as keyword stuffing. As search evolved, the effort required evolved with it.

Since the value of a top listing can be huge, and grows along with the general growth of internet usage, a whole cottage industry of keyword ranking has grown up in the internet marketing industry. Along with various keyword and website tools, products such as George Brown’s “Google Sniper” and “Google Sniper 2″, and John James Robinson’s (‘xfactor’) “Micro Niche Adsense Course” exploited these opportunities with courses in how to build and rank these ‘single-keyword-focused’ sites “quickly & easily”.

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It Had To Happen: Disruptive Correction, and the Death Of Internet Marketing

death of internet marketingIf you are involved in Internet Marketing, your world is about to change, in a profound and massive way.

There have already been some huge changes, or “shifts” in the Internet Marketing space this past year – chief among them Google’s “Panda” updates, but many others such as the Federal Trade Commission bans.

As big as they are, however, they’re just the “tip” of what’s about to happen. Everything – really, everything – is about to change. I don’t mean an algorithm change / update, or a TOS change, I mean everything.

And not just at Google.

What follows is a report I wrote entitled “Disruptive Correction, and the Death Of Internet Marketing”. It describes and explains what is undoubtedly the most significant change in internet marketing since the field began, the death of “Internet Marketing 1.0″

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Choosing A Niche, Part 1

I get the awesome opportunity to do a lot of presentations & webinars. Most of them are in support of one of our “$100k Blueprint” courses, and go over some ‘common’ concepts and information. We always end with a Q & A session – plus the webinar application allows attendees to post questions during the presentation. As a result, we get an invaluable perspective on what marketers are thinking, where their uncertainties are, and what aspects of the business they feel least certain about.

Invariably, niche and keyword research top the list of things internet marketers want to do ‘better’.

Niche marketing is at the heart of virtually all of our making money online efforts. Whether we’re building Adsense sites, email opt-in lists, or affiliate marketing sites, everything revolves around a niche. Choose the niche properly, and everything else moves forward smoothly. Choose poorly, and no amount of effort is going to result in optimized returns.

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Boost Conversions, Boost Income

Shortly after releasing “Adsense $100k Blueprint“, we began to get feedback on the course, and customers specific efforts. The two things we heard most often were, how do I get more traffic to my site, and how do I apply these methods to other ways of making money online – other business models i.e. Amazon affiliate sites, video marketing, etc. That was the genesis of “Traffic $100k Blueprint“.

When we began work on our Adsense course, our goal was to provide a step-by-step plan that virtually anyone could follow that would enable them to build a strong, sustainable business. When all was said and done, we realized we had two ‘complimentary’ results: how to build & rank a niche website, and how to optimize a website for maximum Adsense revenue.

Within the A100k course, the ‘traffic equation’ was all about ranking: providing you did your upfront keyword research properly, you would follow the plan to get your Page 1 rankings for your keyword phrases, which in turn would translate into traffic to your site. But search engines only represent a part of the overall available traffic. And so we set about to list all the other free traffic sources we were using ourselves, along with some explanations on how to best leverage them. That took care of the traffic question.

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“Traffic $100k Blueprint” Launches Tomorrow!

After a LOT of time & effort, “Traffic $100k Blueprint” is finished! Those who bought “Adsense $100k Blueprint” were given an opportunity to purchase it ‘pre-launch’ on Tuesday, 8/16, and it will open for general availability tomorrow (Friday, 8/19).

“Traffic $100k Blueprint”, or ‘T100k’, is a comprehensive course on where & how to get free traffic to your sites, offers, etc., combined with a series of “Blueprint” – step-by-step make-money guides. The 7 included Blueprints each cover a different Internet Marketing business model: Amazon affiliate marketing, video marketing, getting rankings via SEO, an “authority site” blueprint, offline marketing, and site flipping, plus the first of our ‘external’ Blueprints.

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Traffic $100k Blueprint Success Formula: E – I – A – C

If you’re a member of our private forum or an “Adsense $100k Blueprint” customer, you may have heard that we are getting ready to release “Traffic $100k Blueprint” soon. In fact, we hope to have it available pre-launch for A100k customers next week, with the ‘public’ launch a few days afterwards.

“Traffic $100k Blueprint” will be a game-changing landmark course. In addition to being the most comprehensive and effective course on free traffic and internet marketing that you can buy – for just $47! – it includes over half a dozen step-by-step money-making Blueprints, each one leveraging a different strategy or free traffic source. But the ‘game changing’ aspect are what we call our “external Blueprints”. These are additional step-by-step plans, but are based on the hottest internet marketing products on the market today.

For each “external Blueprint”, we purchase a top-selling internet marketing product, learn it, and implement it. Then we write up a full ‘expose’, telling you exactly what’s inside – their strategies & tactics, ‘loopholes’, ‘secrets’, etc. And then we create our own Blueprint based on the product, one that works – a step-by-step plan to implement the same strategies, tactics, etc.

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Dramatically Boost Your PPC Conversions

Lately I’ve been immersed in the world of free traffic. We’re getting ready to launch “Traffic $100k Blueprint“, which revolves around getting and converting ‘free’ traffic, and as the author, I’ve been nose-deep in it for the last few months. With the bulk of the course written, I’ve been able to put some of my time back into paid traffic and “SEM” (Search Engine Marketing), an area I used to put the majority of my efforts into.

Paid traffic, and Pay-Per-Click specifically, is just as lucrative as it’s always been, but also just as risky if you don’t know what you’re doing. With free traffic, the most you can lose is your time. With paid traffic, you can lose your shirt.

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Quickie: Easy Flipping Formula

One of the easiest and most self-contained ways for making money online is website flipping. While there are many avenues or strategies to pursue, such as buying inexpensive sites, boosting them, and reselling them, for this quickie we’re going to go over a quick and easy formula for building and selling new sites.

This strategy revolves around quickly building unique content sites, and flipping them right away. Using this method, you can expect to get $100-$200 per site, for about a day or two work; if you are good, or able to optimize your efforts, you could realistically produce these sites in about half a day.

To understand this strategy, it helps first to understand the website auction marketplace. While there are a number of venues for selling websites, such as eBay, digital point, and others, we are going to focus our efforts on the Flippa. This is in part because it is the largest auction venue, and in part because it will be the ‘easiest’ in terms of buyer sophistication.

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Brand = Support = Reputation

With it’s un-erasable ‘memory’, immediate feedback, and instant dissemination of fact & opinion, the internet has forever changed the rules for marketing, reputation, and brand management. Knowing these ‘new rules’ will not only help you in your internet marketing efforts – making money online – but just as importantly, help you avoid the increasing number of landmines and pitfalls.

Once upon a time, companies could ‘manage’ their brands and their reputation fairly easily and effectively. For the most part, you saw what a company presented, and heard what they announced. Information wasn’t as quickly & widely disseminated , nor were most people able to access any- and everything. Companies could be very selective in ‘sculpting’ their image. What little “social proof” existed was in the form of testimonials – easily controlled by a company.

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