Stepping Into Google’s Mindset: Creating Effective Websites

Though there are numerous ways to make money online without having your own website, most internet marketing business models revolve around building one or more sites. And for most purposes, many of the objectives are the same: traffic & conversions. But as with so many things, it’s often the details that make the difference between success and failure.

In this new “Internet Marketing 2.0″ world, we’re seeing more critical and more frequent changes in how sites are ranked, how and where traffic is generated,  and the viability & success of monetization methods.

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It Had To Happen: Disruptive Correction, and the Death Of Internet Marketing

death of internet marketingIf you are involved in Internet Marketing, your world is about to change, in a profound and massive way.

There have already been some huge changes, or “shifts” in the Internet Marketing space this past year – chief among them Google’s “Panda” updates, but many others such as the Federal Trade Commission bans.

As big as they are, however, they’re just the “tip” of what’s about to happen. Everything – really, everything – is about to change. I don’t mean an algorithm change / update, or a TOS change, I mean everything.

And not just at Google.

What follows is a report I wrote entitled “Disruptive Correction, and the Death Of Internet Marketing”. It describes and explains what is undoubtedly the most significant change in internet marketing since the field began, the death of “Internet Marketing 1.0″

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R.I.P. Steve Jobs; What’s Not Coming Next

By now you’ve probably heard that Apple co-founder Steve Jobs passed away on Wednesday, October 5th, just 56 years old. He’d been struggling with cancer, and had stepped down from his role at Apple just weeks ago, saying that his health no longer allowed him to perform his job adequately.

I consider myself incredibly fortunate to have been in “the industry” as it was being born, and for living through those astonishing first years. It’s hard to imagine that there will be another period as world-changing as this was, either in my lifetime, or at any time. The “computer & communications” industry – evolving concurrently as the evolution of the integrated circuit & digital technology, the personal computer, and the internet – profoundly changed the world we live in.

One of the few “center points” of it all was Steve Jobs.

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The “New World” of Internet Marketing: Where’s It All Going?

A few years ago, I read a report by Internet Marketing legend John Reese about the future of IM. In it, he talked about how the industry was reaching that shift from the “early adopters” to the larger, more mainstream world at large. His premise was that IM would become more competitive, with higher barriers to entry, and as such those in developing nations would begin to have the edge.

When the costs begin to rise, those who can profit by earning $100 from 40 hours of work will start edging out the “easy money” crowd who can’t compete on that scale.

That report changed how I viewed the industry profoundly. Most significantly, I began to consider the longer-term changes and trends – what they might be, and what effect they might have.

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Google OK’s Gambling… Sort Of.

Did you know there is a list of categories that you cannot use in Adwords?  For instance, you can’t create or run ads for tobacco or alcohol. As a result, since all Adsense ads originate with Adwords, there are no Adsense ads for these.

If you are an Adwords advertiser, you should already know there are a number of “Restricted Categories”, or ‘things you can’t advertise through Google’. Some additional examples are fireworks, hacking aids, and weapons. Some are more-or-less ‘common sense morality’ issues; for instance, you can’t advertise fake documents, or anything from animals on the Endangered Species list, including the animals themselves.

How do Adsense ads come from Adwords? Advertisers create their ads & campaigns via Adwords, and if an advertiser chooses, they can run their ads on the “Content Network”, meaning Adsense. That’s where Adsense ads ‘come from’. As a result, this list goes for Adsense as well.

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Adsense $100k Blueprint “Version 2″ Is Here… Almost!

It’ hard for me to believe, but it’s been almost exactly one year since we released “Adsense $100k Blueprint“! It’s become one of the most well-respected & reviewed, highest-success courses on the market (http://www.warriorforum.com/internet-marketing-product-reviews-ratings/292295-100k-adsense-revenue-blueprint.html).

Well, a lot has changed in a year! Who knew Google would unleash their most wide-ranging and significant ranking algorithm updates ever? In truth, many of us ‘knew’ it. We may not have known the specifics such as when, and whether it was coming in one (or two) big updates, but anyone who is in the internet marketing or site building business recognized that too many search results were being “polluted” (Google’s term…) by ‘fake’ review sites, single-keyword-focused affiliate sites, garbage MFA (“Made For Adsense”) sites.

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Choosing A Niche, Part 1

I get the awesome opportunity to do a lot of presentations & webinars. Most of them are in support of one of our “$100k Blueprint” courses, and go over some ‘common’ concepts and information. We always end with a Q & A session – plus the webinar application allows attendees to post questions during the presentation. As a result, we get an invaluable perspective on what marketers are thinking, where their uncertainties are, and what aspects of the business they feel least certain about.

Invariably, niche and keyword research top the list of things internet marketers want to do ‘better’.

Niche marketing is at the heart of virtually all of our making money online efforts. Whether we’re building Adsense sites, email opt-in lists, or affiliate marketing sites, everything revolves around a niche. Choose the niche properly, and everything else moves forward smoothly. Choose poorly, and no amount of effort is going to result in optimized returns.

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If It Sounds Too Good To Be True…

I just came across a thread on the Warrior Forum from someone who was contemplating an offer he saw there, and was asking for opinions. The offer was to purchase an Adsense site. The cost would be $1500, plus $150/month. The offer claimed the site would earn $300/month a few months down the line.

Right away alarms went off in my head. For one thing, how can anyone possibly ‘know’ how an Adsense site will do months down the road? As the developer of hundreds of Adsense sites – and a course in how to do it – I have a pretty good general idea of how my Adsense sites are going to do. But not all of them perform as expected, and I’ve been doing this a long time.

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Boost Conversions, Boost Income

Shortly after releasing “Adsense $100k Blueprint“, we began to get feedback on the course, and customers specific efforts. The two things we heard most often were, how do I get more traffic to my site, and how do I apply these methods to other ways of making money online – other business models i.e. Amazon affiliate sites, video marketing, etc. That was the genesis of “Traffic $100k Blueprint“.

When we began work on our Adsense course, our goal was to provide a step-by-step plan that virtually anyone could follow that would enable them to build a strong, sustainable business. When all was said and done, we realized we had two ‘complimentary’ results: how to build & rank a niche website, and how to optimize a website for maximum Adsense revenue.

Within the A100k course, the ‘traffic equation’ was all about ranking: providing you did your upfront keyword research properly, you would follow the plan to get your Page 1 rankings for your keyword phrases, which in turn would translate into traffic to your site. But search engines only represent a part of the overall available traffic. And so we set about to list all the other free traffic sources we were using ourselves, along with some explanations on how to best leverage them. That took care of the traffic question.

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“Traffic $100k Blueprint” Launches Tomorrow!

After a LOT of time & effort, “Traffic $100k Blueprint” is finished! Those who bought “Adsense $100k Blueprint” were given an opportunity to purchase it ‘pre-launch’ on Tuesday, 8/16, and it will open for general availability tomorrow (Friday, 8/19).

“Traffic $100k Blueprint”, or ‘T100k’, is a comprehensive course on where & how to get free traffic to your sites, offers, etc., combined with a series of “Blueprint” – step-by-step make-money guides. The 7 included Blueprints each cover a different Internet Marketing business model: Amazon affiliate marketing, video marketing, getting rankings via SEO, an “authority site” blueprint, offline marketing, and site flipping, plus the first of our ‘external’ Blueprints.

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