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It Had To Happen: Disruptive Correction, and the Death Of Internet Marketing

December 19, 2011 By 56 Comments

death of internet marketingIf you are involved in Internet Marketing, your world is about to change, in a profound and massive way.

There have already been some huge changes, or “shifts” in the Internet Marketing space this past year – chief among them Google’s “Panda” updates, but many others such as the Federal Trade Commission bans.

As big as they are, however, they’re just the “tip” of what’s about to happen. Everything – really, everything – is about to change. I don’t mean an algorithm change / update, or a TOS change, I mean everything.

And not just at Google.

What follows is a report I wrote entitled “Disruptive Correction, and the Death Of Internet Marketing”. It describes and explains what is undoubtedly the most significant change in internet marketing since the field began, the death of “Internet Marketing 1.0″

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Filed Under: Adsense, Affiliate Marketing, Business, Content, PPC & Paid Traffic, Products & Tool Review, SEO & Ranking Tagged With: , , , , , , , , , , , ,

Google OK’s Gambling… Sort Of.

September 24, 2011 By Leave a Comment

Did you know there is a list of categories that you cannot use in Adwords?  For instance, you can’t create or run ads for tobacco or alcohol. As a result, since all Adsense ads originate with Adwords, there are no Adsense ads for these.

If you are an Adwords advertiser, you should already know there are a number of “Restricted Categories”, or ‘things you can’t advertise through Google’. Some additional examples are fireworks, hacking aids, and weapons. Some are more-or-less ‘common sense morality’ issues; for instance, you can’t advertise fake documents, or anything from animals on the Endangered Species list, including the animals themselves.

How do Adsense ads come from Adwords? Advertisers create their ads & campaigns via Adwords, and if an advertiser chooses, they can run their ads on the “Content Network”, meaning Adsense. That’s where Adsense ads ‘come from’. As a result, this list goes for Adsense as well.

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Filed Under: Adsense, Business, PPC & Paid Traffic Tagged With: , ,

“Traffic $100k Blueprint” Launches Tomorrow!

August 18, 2011 By 7 Comments

After a LOT of time & effort, “Traffic $100k Blueprint” is finished! Those who bought “Adsense $100k Blueprint” were given an opportunity to purchase it ‘pre-launch’ on Tuesday, 8/16, and it will open for general availability tomorrow (Friday, 8/19).

“Traffic $100k Blueprint”, or ‘T100k’, is a comprehensive course on where & how to get free traffic to your sites, offers, etc., combined with a series of “Blueprint” – step-by-step make-money guides. The 7 included Blueprints each cover a different Internet Marketing business model: Amazon affiliate marketing, video marketing, getting rankings via SEO, an “authority site” blueprint, offline marketing, and site flipping, plus the first of our ‘external’ Blueprints.

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Filed Under: Adsense, Affiliate Marketing, Business, Content, PPC & Paid Traffic, Products & Tool Review, Quickies, Resources, SEO & Ranking, Uncategorized, Videos & Training, Wordpress Tagged With: , , , , , , ,

Dramatically Boost Your PPC Conversions

May 11, 2011 By Leave a Comment

Lately I’ve been immersed in the world of free traffic. We’re getting ready to launch “Traffic $100k Blueprint“, which revolves around getting and converting ‘free’ traffic, and as the author, I’ve been nose-deep in it for the last few months. With the bulk of the course written, I’ve been able to put some of my time back into paid traffic and “SEM” (Search Engine Marketing), an area I used to put the majority of my efforts into.

Paid traffic, and Pay-Per-Click specifically, is just as lucrative as it’s always been, but also just as risky if you don’t know what you’re doing. With free traffic, the most you can lose is your time. With paid traffic, you can lose your shirt.

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Filed Under: Affiliate Marketing, PPC & Paid Traffic Tagged With: , , , , , ,

Making Money With Adwords? Mind Your Appearance!

January 21, 2011 By Leave a Comment

PPC Pay Per ClickIf you’re in the business of making money online with Adwords, you’ve probably already realized a few things about creating effective ads. Your Click-Through Rate, or CTR for any type of online sales is important, but it’s critical for Pay Per Click where it can determine how much you pay. It’s important, however, that what you do to improve your click through rate doesn’t result in lower conversions.

For instance, adding the word “free” to my headline is a sure fire way to put my click through rate through the roof. But the quality of the clicks will be significantly diluted.

Fortunately for us many of the best ways to boost our CTR also boost the quality of those clicks, which in turn raises our conversion rates.

Display URL
You may consider your display URL something you have very little control over. This is not the case. First and most important: if the domain name in your actual display URL isn’t suggestive, I strongly consider purchasing a domain name, even if you just have to set up a redirect on that domain. You can get.info domain names as low as two dollars.

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Filed Under: Affiliate Marketing, PPC & Paid Traffic Tagged With: , , , , , ,

Google’s ‘New’ Keyword Tool

January 13, 2011 By Leave a Comment

If you’ve been around a bit, you’ve probably heard – or seen – that Google has ‘revamped’ their keyword tool.

Among other things, it’s wreaked havoc with many of the other tools that use Google’s database as they’ve had to re-code their programs significantly. In addition, the numbers are different…

Wait a minute – how can the numbers be different? Isn’t it still the same keywords, the same number of people searching, etc…?

A snapshot of Google's latest keyword research tool interface.

In fact, they ARE different. Here’s the ‘lowdown’ on Google’s ‘new’ keyword tool:

You may not know this, but Google actually ‘powers’ many search engines besides Google.com. This is called their ‘Search Partner Network’. Sites like AOL use a version of Google’s search engine as their own. Then there are all the other country-specific Google databases.

As a result, Google’s data is based on information from multiple sources. In the past – the ‘old’ keyword tool – the information Google gave us about search volume was based on the search activity of all their search engines. This tended to ‘overstate’ the totals (‘overstate’ is an understatement lol!).

The ‘new’ keyword tool provides search volume data based solely on searches done through Google.com. As a result, the numbers are lower – and more accurate.

All of us – well, many of us anyway – have found keywords that looked great in terms of search volume, only to find that traffic didn’t bear out the data.

Now we can have a little more faith in the numbers. I say ‘a little’ because the numbers still aren’t extremely accurate. In fact, just doing a query will clue you in – there are no ‘real’ numbers like 1545, just ‘thresholds’ i.e. 1200, 2400, 3000, etc. The reality is, none of the keyword tools are entirely accurate. The only way to get a true & accurate measure of search volume is to run an Adwords campaign on the keywords in question, with an unlimited budget, and see how many impressions occur.

What does all this mean for us? Well nothing really changes strategy-wise, but hopefully there will be fewer ‘false gems’, etc. And you should still be cross-checking your results before committing.

I should mention that Micro Niche Finder, Market Samurai, and Traffic Travis, among others, all use that same data set from Google.

Filed Under: Adsense, PPC & Paid Traffic, Products & Tool Review, Quickies, SEO & Ranking Tagged With: , ,