Stepping Into Google’s Mindset: Creating Effective Websites

Though there are numerous ways to make money online without having your own website, most internet marketing business models revolve around building one or more sites. And for most purposes, many of the objectives are the same: traffic & conversions. But as with so many things, it’s often the details that make the difference between success and failure.

In this new “Internet Marketing 2.0″ world, we’re seeing more critical and more frequent changes in how sites are ranked, how and where traffic is generated,  and the viability & success of monetization methods.

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Keyword Ranking – What Doesn’t Work, What Does, and How To Do It

keyword rankingFor as long as Google has been around, marketers and webmasters have been trying to rank for specific keywords. Before Google, most search engines mixed ‘real’ (organic) and ‘sponsored’ (paid) results, and it was easier to rank by simply buying a position. Regardless, the available traffic – the number of searches and amount of commerce – was still relatively low.

Once we reached the point where significant sums could be made by targeting individual keywords & phrases, the ‘game’ was on. In the “early days”, when the sophistication of search was considerably lower, it was possible to gain top rankings through simple tactics such as keyword stuffing. As search evolved, the effort required evolved with it.

Since the value of a top listing can be huge, and grows along with the general growth of internet usage, a whole cottage industry of keyword ranking has grown up in the internet marketing industry. Along with various keyword and website tools, products such as George Brown’s “Google Sniper” and “Google Sniper 2″, and John James Robinson’s (‘xfactor’) “Micro Niche Adsense Course” exploited these opportunities with courses in how to build and rank these ‘single-keyword-focused’ sites “quickly & easily”.

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It Had To Happen: Disruptive Correction, and the Death Of Internet Marketing

death of internet marketingIf you are involved in Internet Marketing, your world is about to change, in a profound and massive way.

There have already been some huge changes, or “shifts” in the Internet Marketing space this past year – chief among them Google’s “Panda” updates, but many others such as the Federal Trade Commission bans.

As big as they are, however, they’re just the “tip” of what’s about to happen. Everything – really, everything – is about to change. I don’t mean an algorithm change / update, or a TOS change, I mean everything.

And not just at Google.

What follows is a report I wrote entitled “Disruptive Correction, and the Death Of Internet Marketing”. It describes and explains what is undoubtedly the most significant change in internet marketing since the field began, the death of “Internet Marketing 1.0″

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Google OK’s Gambling… Sort Of.

Did you know there is a list of categories that you cannot use in Adwords?  For instance, you can’t create or run ads for tobacco or alcohol. As a result, since all Adsense ads originate with Adwords, there are no Adsense ads for these.

If you are an Adwords advertiser, you should already know there are a number of “Restricted Categories”, or ‘things you can’t advertise through Google’. Some additional examples are fireworks, hacking aids, and weapons. Some are more-or-less ‘common sense morality’ issues; for instance, you can’t advertise fake documents, or anything from animals on the Endangered Species list, including the animals themselves.

How do Adsense ads come from Adwords? Advertisers create their ads & campaigns via Adwords, and if an advertiser chooses, they can run their ads on the “Content Network”, meaning Adsense. That’s where Adsense ads ‘come from’. As a result, this list goes for Adsense as well.

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Adsense $100k Blueprint “Version 2″ Is Here… Almost!

It’ hard for me to believe, but it’s been almost exactly one year since we released “Adsense $100k Blueprint“! It’s become one of the most well-respected & reviewed, highest-success courses on the market (http://www.warriorforum.com/internet-marketing-product-reviews-ratings/292295-100k-adsense-revenue-blueprint.html).

Well, a lot has changed in a year! Who knew Google would unleash their most wide-ranging and significant ranking algorithm updates ever? In truth, many of us ‘knew’ it. We may not have known the specifics such as when, and whether it was coming in one (or two) big updates, but anyone who is in the internet marketing or site building business recognized that too many search results were being “polluted” (Google’s term…) by ‘fake’ review sites, single-keyword-focused affiliate sites, garbage MFA (“Made For Adsense”) sites.

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Choosing A Niche, Part 1

I get the awesome opportunity to do a lot of presentations & webinars. Most of them are in support of one of our “$100k Blueprint” courses, and go over some ‘common’ concepts and information. We always end with a Q & A session – plus the webinar application allows attendees to post questions during the presentation. As a result, we get an invaluable perspective on what marketers are thinking, where their uncertainties are, and what aspects of the business they feel least certain about.

Invariably, niche and keyword research top the list of things internet marketers want to do ‘better’.

Niche marketing is at the heart of virtually all of our making money online efforts. Whether we’re building Adsense sites, email opt-in lists, or affiliate marketing sites, everything revolves around a niche. Choose the niche properly, and everything else moves forward smoothly. Choose poorly, and no amount of effort is going to result in optimized returns.

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If It Sounds Too Good To Be True…

I just came across a thread on the Warrior Forum from someone who was contemplating an offer he saw there, and was asking for opinions. The offer was to purchase an Adsense site. The cost would be $1500, plus $150/month. The offer claimed the site would earn $300/month a few months down the line.

Right away alarms went off in my head. For one thing, how can anyone possibly ‘know’ how an Adsense site will do months down the road? As the developer of hundreds of Adsense sites – and a course in how to do it – I have a pretty good general idea of how my Adsense sites are going to do. But not all of them perform as expected, and I’ve been doing this a long time.

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Boost Conversions, Boost Income

Shortly after releasing “Adsense $100k Blueprint“, we began to get feedback on the course, and customers specific efforts. The two things we heard most often were, how do I get more traffic to my site, and how do I apply these methods to other ways of making money online – other business models i.e. Amazon affiliate sites, video marketing, etc. That was the genesis of “Traffic $100k Blueprint“.

When we began work on our Adsense course, our goal was to provide a step-by-step plan that virtually anyone could follow that would enable them to build a strong, sustainable business. When all was said and done, we realized we had two ‘complimentary’ results: how to build & rank a niche website, and how to optimize a website for maximum Adsense revenue.

Within the A100k course, the ‘traffic equation’ was all about ranking: providing you did your upfront keyword research properly, you would follow the plan to get your Page 1 rankings for your keyword phrases, which in turn would translate into traffic to your site. But search engines only represent a part of the overall available traffic. And so we set about to list all the other free traffic sources we were using ourselves, along with some explanations on how to best leverage them. That took care of the traffic question.

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Traffic $100k Blueprint Success Formula: E – I – A – C

If you’re a member of our private forum or an “Adsense $100k Blueprint” customer, you may have heard that we are getting ready to release “Traffic $100k Blueprint” soon. In fact, we hope to have it available pre-launch for A100k customers next week, with the ‘public’ launch a few days afterwards.

“Traffic $100k Blueprint” will be a game-changing landmark course. In addition to being the most comprehensive and effective course on free traffic and internet marketing that you can buy – for just $47! – it includes over half a dozen step-by-step money-making Blueprints, each one leveraging a different strategy or free traffic source. But the ‘game changing’ aspect are what we call our “external Blueprints”. These are additional step-by-step plans, but are based on the hottest internet marketing products on the market today.

For each “external Blueprint”, we purchase a top-selling internet marketing product, learn it, and implement it. Then we write up a full ‘expose’, telling you exactly what’s inside – their strategies & tactics, ‘loopholes’, ‘secrets’, etc. And then we create our own Blueprint based on the product, one that works – a step-by-step plan to implement the same strategies, tactics, etc.

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Confessions Of An “Adsense Scoffer”

adsenseI have a confession. I used to be one of “them”. Maybe you’re one of “them” too. You know, the “Adsense Scoffers”.

I had my Adsense experiences, and my good arguments. You know the ones: “A nickel, maybe ten cents, that’s what I’m seeing per click. Who wants to send their visitors away for a nickel?”

Then I was “enlightened”. I discovered the “x-factor” Micro Niche Site revolution. I built a ton of Micro Earning sites. The logic seemed sound: it’s easy to rank high with an Exact Match Domain name for some obscure product name and get a buck or two per day in Adsense clicks. Now if I just build 300 of them, I’d be seeing some real revenues! The problem with that is a) it’s waaaay too much work, and b) Google is tightening up on the ‘free pass’ for ranking Exact Match Domain names.

Well, I’m happy to tell you I’m reformed now. No, I didn’t give up on Adsense. Instead, I’ve learned a thing or two about how to do it successfully. The result? Google is now paying me 6 figures to ‘host’ their ads.
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