2-17-12 Newsletter: Live Training, R100k, Cool Tools – It’s All Happening!

Hello!

We have some great announcements, and some great freebies for you, so let’s get to it!

Live Training

In case you didn’t see our email or forum post on Feb. 10th, we mentioned that we were looking to start providing free live training, and asked for your feedback – suggestions on what you would most like to see us go over.

The response was strong (thanks to those that took the time to post or email us) and gave us a good picture of where many of you are, and your current needs.

We’re now ready to begin. We’ll be offering training 2x per month, on the 2nd and 4th Thursdays. The first one will be this coming Thursday, February 23rd, at 9pm EST, and run for 1 hour. We’ll be sending out a link to sign up on Monday.

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Stepping Into Google’s Mindset: Creating Effective Websites

Though there are numerous ways to make money online without having your own website, most internet marketing business models revolve around building one or more sites. And for most purposes, many of the objectives are the same: traffic & conversions. But as with so many things, it’s often the details that make the difference between success and failure.

In this new “Internet Marketing 2.0″ world, we’re seeing more critical and more frequent changes in how sites are ranked, how and where traffic is generated,  and the viability & success of monetization methods.

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Keyword Ranking – What Doesn’t Work, What Does, and How To Do It

keyword rankingFor as long as Google has been around, marketers and webmasters have been trying to rank for specific keywords. Before Google, most search engines mixed ‘real’ (organic) and ‘sponsored’ (paid) results, and it was easier to rank by simply buying a position. Regardless, the available traffic – the number of searches and amount of commerce – was still relatively low.

Once we reached the point where significant sums could be made by targeting individual keywords & phrases, the ‘game’ was on. In the “early days”, when the sophistication of search was considerably lower, it was possible to gain top rankings through simple tactics such as keyword stuffing. As search evolved, the effort required evolved with it.

Since the value of a top listing can be huge, and grows along with the general growth of internet usage, a whole cottage industry of keyword ranking has grown up in the internet marketing industry. Along with various keyword and website tools, products such as George Brown’s “Google Sniper” and “Google Sniper 2″, and John James Robinson’s (‘xfactor’) “Micro Niche Adsense Course” exploited these opportunities with courses in how to build and rank these ‘single-keyword-focused’ sites “quickly & easily”.

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The Post-”Panda” Internet Marketing Article On Article Marketing

Article marketing is still one of the quickest, easiest, and surest means to generate traffic. While article marketing is used extensively for link building, it is also a tremendous source of very targeted traffic. With as little as one article, we can begin generating quality, targeted traffic almost immediately. Taking it a step further however, article marketing can be one of the strongest, long-term traffic strategies there are.

Anyone who has perused the various Internet marketing forums has probably seen numerous threads proclaiming the “death of article marketing”. Fortunately this couldn’t be further from the truth. What is true however, is that the days of profiting from low-quality, poorly researched articles are long gone.

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The “New World” of Internet Marketing: Where’s It All Going?

A few years ago, I read a report by Internet Marketing legend John Reese about the future of IM. In it, he talked about how the industry was reaching that shift from the “early adopters” to the larger, more mainstream world at large. His premise was that IM would become more competitive, with higher barriers to entry, and as such those in developing nations would begin to have the edge.

When the costs begin to rise, those who can profit by earning $100 from 40 hours of work will start edging out the “easy money” crowd who can’t compete on that scale.

That report changed how I viewed the industry profoundly. Most significantly, I began to consider the longer-term changes and trends – what they might be, and what effect they might have.

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Boost Conversions, Boost Income

Shortly after releasing “Adsense $100k Blueprint“, we began to get feedback on the course, and customers specific efforts. The two things we heard most often were, how do I get more traffic to my site, and how do I apply these methods to other ways of making money online – other business models i.e. Amazon affiliate sites, video marketing, etc. That was the genesis of “Traffic $100k Blueprint“.

When we began work on our Adsense course, our goal was to provide a step-by-step plan that virtually anyone could follow that would enable them to build a strong, sustainable business. When all was said and done, we realized we had two ‘complimentary’ results: how to build & rank a niche website, and how to optimize a website for maximum Adsense revenue.

Within the A100k course, the ‘traffic equation’ was all about ranking: providing you did your upfront keyword research properly, you would follow the plan to get your Page 1 rankings for your keyword phrases, which in turn would translate into traffic to your site. But search engines only represent a part of the overall available traffic. And so we set about to list all the other free traffic sources we were using ourselves, along with some explanations on how to best leverage them. That took care of the traffic question.

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Quick & Easy Rankings Boost For Your Blogs After “Panda”

Google Panda UpdateMany people have seen their rankings tank after Google’s “Panda” update, or been unable to improve their current rankings. This is due to the two main ranking aspects of the update: de-valuing of certain backlink types & sources, and new “quality signals” for evaluating the quality, strength, and relevance of pages.

Since the update, I’ve been experimenting with some “passive” ways to boost blog rankings. By “passive” I mean without getting new backlinks or adding new content. While these are certainly the means for good and improved rankings, I wanted to see if current rankings could be affected by modifying a blog “as-is”, while not significantly altering it’s already-indexed URL’s.

“Two and a Half” Modifications

There are three modifications that I’ve found to have the most consistent positive impact (I say “two and a half” since one of them is already implemented with many themes; for some, all three might be implemented). These are homepage content configuration, site-wide internal linking & content, and tags, specifically “H1″ tags.

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Unique Article Wizard: A Powerful Ranking Tool

If you’re after search engine traffic, you need rankings. And if you’re after rankings, you need backlinks. Ideally, you want an ever-increasing number of backlinks, from diverse sources.

While there are plenty of tools for getting backlinks and automating the process, there is one that has occupied a permanent place in my arsenal – in fact, I sometimes refer to it as my “Secret Weapon” – Unique Article Wizard.

Unique Article Wizard, or “UAW” is essentially an article distribution service. With a monthly subscription, you submit articles, and UAW then distributes them to a huge network of article directories, blogs, and other recipients. But what makes UAW so much more powerful than a ‘straight’ distribution service like iSnare is that each article sent out is ‘original’.

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Why Your Website Isn’t Getting More Traffic

If you’re a regular reader of this blog, a member of our forum, or bought our “Adsense $100k Blueprint”, you already know that most of our strategies for making money online revolve around search engine traffic. And you probably know that search engine traffic depends on rankings. But you may be surprised to learn just how important top Page 1 rankings really are.

A study by Cornell University backs up other research that shows more than half of all searchers click on the first listing of the search engine results pages (SERPs). Over 75% will click on one of the Top 3 listings. And the majority of what’s left will click on one of the remaining 7 listings, in decreasing percentages.

What this means is, if you aren’t at or near the top of the SERPs for your desired keyword phrase(s), you won’t be seeing much traffic.

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The Fallacy Of High Pagerank Backlinks

In our efforts at making money online, most of us rely on search traffic, and as such know we need rankings – which means we need backlinks. Some of the more common ways to get backlinks that many of us are familiar are “profile” links and blog commenting. The idea is that you find high Pagerank sites & blogs that don’t use the “no-follow” tag, and create a “profile” or a comment. It is often taught as an “easy” way to get high-value backlinks for SEO purposes.

In addition to a number of tools such as xrumer, Comment Kahuna, Scrapebox, etc., there are plenty of services that sell lists of sites, and will even place your links for you – often very inexpensively. Many of these packages and services are promoted as “High Pagerank Backlinks”.

However, most sites and blogs with high PR have that Pagerank on their home (index) page. Inner pages will generally have much lower pagerank.

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