Stepping Into Google’s Mindset: Creating Effective Websites

Though there are numerous ways to make money online without having your own website, most internet marketing business models revolve around building one or more sites. And for most purposes, many of the objectives are the same: traffic & conversions. But as with so many things, it’s often the details that make the difference between success and failure.

In this new “Internet Marketing 2.0″ world, we’re seeing more critical and more frequent changes in how sites are ranked, how and where traffic is generated,  and the viability & success of monetization methods.

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Keyword Ranking – What Doesn’t Work, What Does, and How To Do It

keyword rankingFor as long as Google has been around, marketers and webmasters have been trying to rank for specific keywords. Before Google, most search engines mixed ‘real’ (organic) and ‘sponsored’ (paid) results, and it was easier to rank by simply buying a position. Regardless, the available traffic – the number of searches and amount of commerce – was still relatively low.

Once we reached the point where significant sums could be made by targeting individual keywords & phrases, the ‘game’ was on. In the “early days”, when the sophistication of search was considerably lower, it was possible to gain top rankings through simple tactics such as keyword stuffing. As search evolved, the effort required evolved with it.

Since the value of a top listing can be huge, and grows along with the general growth of internet usage, a whole cottage industry of keyword ranking has grown up in the internet marketing industry. Along with various keyword and website tools, products such as George Brown’s “Google Sniper” and “Google Sniper 2″, and John James Robinson’s (‘xfactor’) “Micro Niche Adsense Course” exploited these opportunities with courses in how to build and rank these ‘single-keyword-focused’ sites “quickly & easily”.

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It Had To Happen: Disruptive Correction, and the Death Of Internet Marketing

death of internet marketingIf you are involved in Internet Marketing, your world is about to change, in a profound and massive way.

There have already been some huge changes, or “shifts” in the Internet Marketing space this past year – chief among them Google’s “Panda” updates, but many others such as the Federal Trade Commission bans.

As big as they are, however, they’re just the “tip” of what’s about to happen. Everything – really, everything – is about to change. I don’t mean an algorithm change / update, or a TOS change, I mean everything.

And not just at Google.

What follows is a report I wrote entitled “Disruptive Correction, and the Death Of Internet Marketing”. It describes and explains what is undoubtedly the most significant change in internet marketing since the field began, the death of “Internet Marketing 1.0″

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The Post-”Panda” Internet Marketing Article On Article Marketing

Article marketing is still one of the quickest, easiest, and surest means to generate traffic. While article marketing is used extensively for link building, it is also a tremendous source of very targeted traffic. With as little as one article, we can begin generating quality, targeted traffic almost immediately. Taking it a step further however, article marketing can be one of the strongest, long-term traffic strategies there are.

Anyone who has perused the various Internet marketing forums has probably seen numerous threads proclaiming the “death of article marketing”. Fortunately this couldn’t be further from the truth. What is true however, is that the days of profiting from low-quality, poorly researched articles are long gone.

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Boost Conversions, Boost Income

Shortly after releasing “Adsense $100k Blueprint“, we began to get feedback on the course, and customers specific efforts. The two things we heard most often were, how do I get more traffic to my site, and how do I apply these methods to other ways of making money online – other business models i.e. Amazon affiliate sites, video marketing, etc. That was the genesis of “Traffic $100k Blueprint“.

When we began work on our Adsense course, our goal was to provide a step-by-step plan that virtually anyone could follow that would enable them to build a strong, sustainable business. When all was said and done, we realized we had two ‘complimentary’ results: how to build & rank a niche website, and how to optimize a website for maximum Adsense revenue.

Within the A100k course, the ‘traffic equation’ was all about ranking: providing you did your upfront keyword research properly, you would follow the plan to get your Page 1 rankings for your keyword phrases, which in turn would translate into traffic to your site. But search engines only represent a part of the overall available traffic. And so we set about to list all the other free traffic sources we were using ourselves, along with some explanations on how to best leverage them. That took care of the traffic question.

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“Traffic $100k Blueprint” Launches Tomorrow!

After a LOT of time & effort, “Traffic $100k Blueprint” is finished! Those who bought “Adsense $100k Blueprint” were given an opportunity to purchase it ‘pre-launch’ on Tuesday, 8/16, and it will open for general availability tomorrow (Friday, 8/19).

“Traffic $100k Blueprint”, or ‘T100k’, is a comprehensive course on where & how to get free traffic to your sites, offers, etc., combined with a series of “Blueprint” – step-by-step make-money guides. The 7 included Blueprints each cover a different Internet Marketing business model: Amazon affiliate marketing, video marketing, getting rankings via SEO, an “authority site” blueprint, offline marketing, and site flipping, plus the first of our ‘external’ Blueprints.

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Traffic $100k Blueprint Success Formula: E – I – A – C

If you’re a member of our private forum or an “Adsense $100k Blueprint” customer, you may have heard that we are getting ready to release “Traffic $100k Blueprint” soon. In fact, we hope to have it available pre-launch for A100k customers next week, with the ‘public’ launch a few days afterwards.

“Traffic $100k Blueprint” will be a game-changing landmark course. In addition to being the most comprehensive and effective course on free traffic and internet marketing that you can buy – for just $47! – it includes over half a dozen step-by-step money-making Blueprints, each one leveraging a different strategy or free traffic source. But the ‘game changing’ aspect are what we call our “external Blueprints”. These are additional step-by-step plans, but are based on the hottest internet marketing products on the market today.

For each “external Blueprint”, we purchase a top-selling internet marketing product, learn it, and implement it. Then we write up a full ‘expose’, telling you exactly what’s inside – their strategies & tactics, ‘loopholes’, ‘secrets’, etc. And then we create our own Blueprint based on the product, one that works – a step-by-step plan to implement the same strategies, tactics, etc.

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Google Rich Snippets Make Your Rankings Pop

For many of us, our businesses live & die by search engine rankings. In fact, how well we do in the SERPs (Search Engine Results Pages) often directly determines how much money we make online. And search traffic is all about getting good Page 1 rankings. If you’ve read “Adsense $100k Blueprint” or some of our other publications, you know that a significant chunk of the course is devoted to understanding and attaining these top rankings. You also know that just being on Page 1 is only half the battle. The amount of available traffic decreases with each spot below #1.

As such, any advantage we can gain will translate directly into more traffic. This is also the reason to take care with our ‘meta description’ tag since it is often what ends up being displayed in our search engine listing.

I recently came across a terrific “trick” on the Warrior Internet marketing forum by a user named Khemal. With his permission, I am reprinting his original post. It’s about Google’s Rich Snippets, and well worth reading – and implementing!

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Why Your Website Isn’t Getting More Traffic

If you’re a regular reader of this blog, a member of our forum, or bought our “Adsense $100k Blueprint”, you already know that most of our strategies for making money online revolve around search engine traffic. And you probably know that search engine traffic depends on rankings. But you may be surprised to learn just how important top Page 1 rankings really are.

A study by Cornell University backs up other research that shows more than half of all searchers click on the first listing of the search engine results pages (SERPs). Over 75% will click on one of the Top 3 listings. And the majority of what’s left will click on one of the remaining 7 listings, in decreasing percentages.

What this means is, if you aren’t at or near the top of the SERPs for your desired keyword phrase(s), you won’t be seeing much traffic.

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